The Forbes Company new gift cards are transferable among its four luxury shopping centers in Michigan and Florida 

      SOUTHFIELD, MI (November 16, 2009) — You know she’d love a great pair of jeans.  But was it boot cut or boyfriend style she had her eye on?  He’s a techie that craves all the bells and whistles and apps new to the market.  Unfortunately, you’re a technological tenderfoot who just barely knows how to send text messages.  You live in West Bloomfield and they call Winter Park home. 

      Indeed, the all too common gift-giving dilemma of selecting the right size, style, color or software update — compounded, quite often, by great miles between gift giver and recipient — is becoming less so as The Forbes Company, the Southfield, Michigan-based developer, owner and manager of luxury shopping centers in Michigan and Florida, introduces its first ever, company-wide gift card program.

      Called I Decide, the new gift cards are available in any denomination between $10 and $500 from the concierge desks at Somerset Collection in Troy, Michigan, and in Florida at Mall at Millenia in Orlando, Waterside Shops in Naples, and The Gardens Mall in Palm Beach Gardens. 

       Administered through American Express, I Decide gift cards are used like cash at every store, restaurant and department store at the four Forbes Company shopping centers.  The cards have no expiration dates or user fees, and may be redeemed at once or over the course of several shopping visits.  Further, the balance of any I Decide gift card can be checked on any Forbes Company shopping center web site by entering the card’s issuing number.

      “Because many of our customers travel between Michigan and Florida, having a gift card that can be used at every store at any of our centers is the ultimate convenience for both the gift giver and recipient,” said Nathan Forbes, managing partner of The Forbes Company. 

      Presented in a sleek, matte black gift envelope with the program’s tag line: “For the Truly Gifted Shopper,” I Decide gift cards are available year round.  As well, during the holiday season each shopping center opens a concierge desk prior to its normal hours exclusively for selling gift cards. 

      Based in Southfield, Michigan, The Forbes Company ( is a nationally recognized owner, developer and manager of iconic regional shopping centers, renowned throughout their respective markets for their retail innovation, fashion leadership, distinctive architecture and luxury appointments.  These properties include: Somerset Collection in Troy, Michigan; The Gardens Mall in Palm Beach Gardens, Florida; The Mall at Millenia in Orlando; and Waterside Shops in Naples, Florida.

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