Glameselle Beauty is Named After Strong, Inspiring Women

I’m so proud to introduce my new beauty brand Glameselle Beauty. I recently launched Glameselle Beauty November 10th, 2018 with the online store opening at 8:30 am where eleven liquid matte lipsticks were introduced. The shades also made a special guest appearance at the Infinity fashion show hosted by Michigan Designer Cheryl Zemke supporting the Downriver Council for the Arts later the same day.  Each model from the show wore Glameselle liquid matte lipstick which was the first time the colors were seen in person.

Glameselle Beauty liquid matte lipsticks are high-coverage matte lip stains that provide beautiful long-lasting color. The creamy texture becomes a silky, lightweight stain after wearing. Its lightweight liquid texture increases the intensity of your makeup for matte and satin, long lasting finish. These Paraben-free, Vitamin E and Avocado Oil infused products create soft, moisturized lips that look great and feel great all day!

Why it is different?  Glameselle liquid matte lipsticks are named after strong, confident women. At the bottom of the tube and on influencer’s Instagram pages, you’ll see each shade is a women’s name such as “Livia”, “Sofia” and “Sasha”. I made sure the brand itself aims to support women and their inner beauty and promotes self confidence and self-worth for women of all ages, all nationalities and all women of economic backgrounds. Glameselle inspires women to find their inner glamour and encourages them to let it out. A true “Glameselle” is a woman who believes in herself, who has strength and courage to lead with love and compassion and one who isn’t afraid to speak up for herself.

Glameselle Adrianna Red Liquid Mate Lipstick

This moisturizing creamy formula is infused with essential fatty acids and antioxidants to moisturize the lips on a deeper level and to help protect the skin from environmental stressors resulting in a plumper, younger looking-appearance. Glameselle’s formula consists of Avocado Oil which deeply penetrates in the skin and provides comfort and nutrition to lips, Grape Seed Oil which is full of antioxidants, Vitamin E and Linoleic Acid which soothes, nourishes and repairs the skin along with Jojoba Oil which forms a barrier that effectively locks the moisture in and keeps the lips soft and supple.

Glameselle Liquid Matte LipsticksThe Glameselle liquid matte lipstick colors range from sexy nude shades to bright, vibrant bolds. Since the launch, “Livia”, “Victoria” (as seen on me, in the WXYZ segment) and “Sasha”, are the brand’s top sellers. My signature color “Shannon” is one I wear everyday and love the nude hue that goes with any color eyeshadow and/or  blush.

Soon, Glameselle Beauty will also launch lip gloss and regular lipstick to make the lip line glamorously complete.  After these three lines launch, Glameselle Beauty plans to also provide a 2-in-1 blush/eyeshadow color, skin care and select cosmetics before Summer 2019.

For more information on Glameselle or to place an oder, visit  Also, be sure to follow Glameselle on Instagram, Twitter and Facebook @glameselle. After twelve years of fashion and beauty blogging, I finally have my own products and thank each and every one of you who has contributed to my journey.  Without you, your lessons and your support, this dream would not have been possible.  Here’s to strong beautiful women doing there thing and following their dreams!


Disclosure – This post may contain affiliate links. By clicking and shopping, you help support Glamorous Moms and allow me to keep reporting on all things Glamorous.

4 Comments. Leave new

  • Great job, Shannon! I love the names and the whole idea of the collection supporting women in the community. God bless you.

  • Shannon! Do you remember at Bloggy Con years ago we talked about you starting this line?!!! I’m so happy you finally did it! Congrats!

  • Scheena Johnson
    January 10, 2019 8:53 am

    Congratulations, Shannon! I am so excited for you!

  • Congratulations, Shannon! I’m so proud of you and all that you do. Keep up the great work. P.S. What color should I order? 😉

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